#SizeM 04 / What Rosé is wearing in APT. music video is the future of fashion
#SizeM 04 / What Rosé is wearing in APT. music video is the future of fashion
Rosé’s latest release with Bruno Mars is a social media and cultural powerhouse, blending vintage Saint Laurent references with the cutting-edge sustainability of BEN jewelry.
APT
Park Chae Young, better known as Rosé, has just released a masterpiece with Bruno Mars—a song titled APT., accompanied by a brilliant music video. When you're part of a cultural phenomenon, you have the luxury of layering your creations with multiple meanings, and that's exactly what Rosé does here.
Fashion radar: vintage, niche, nowness and Rosé’s touch.
The styling in the video is nothing short of iconic.
Leather jacket: vintage SAINT LAURENT, Classic Studded Motorcycle Jacket In Black Leather And Silver-toned Metal
Belt: Ralph Lauren, Rasco belt
Mini-skirt: Acné Studios, creased mini-skirt
Sneakers: Maison Mihara
Earrings: Tiffany & Co, titan earring (by Pharrell Williams)
Necklaces: all coming from BEN (you vault necklace, epic necklace)
It’s no surprise that Rosé would reference SAINT LAURENT, being one of the most recognizable faces of the brand and a muse for Anthony Vaccarello. The choice of a vintage piece adds intrigue, but she gives it a modern twist with a crop top, perfectly in tune with current streetwear trends and pop culture.
The Tiffany & Co. earrings underscore her ongoing collaborations with the brand, while the BEN vault necklaces are especially interesting (read below).
Meme machine and South Korean game.
One of the first questions on everyone’s lips: What does APT. stand for? It’s a clever move by Rosé, as the title refers to a popular drinking game in South Korea, instantly sparking millions of conversations and search queries. Word-of-mouth at its finest.
The Apartment Game involves participants sitting in a circle, stacking their hands like apartment buildings as players chant, "Apartment, apartment, apartment," (or "A-PA-TEU" as sung by Bruno Mars and Rosé). Players then remove their hands, one by one, starting from the bottom, according to the number of floors called by the tagger.
This is a smart cultural nod from Rosé. Not only does it ignite interest from K-pop fans eager to learn the game on TikTok - you have have variations from one country to the other - but it also showcases another facet of her personality. The playful reference subtly signals her adulthood and familiarity with South Korean drinking culture.
BRAND: BEN
Known for their commitment to sustainability, BEN’s pieces are crafted from 14K recycled gold, each vault symbolizing a deeper personal story. “Every BEN vault opens to tell a deeper story and is made from 14K recycled gold, a.k.a gold with a past, just like you.”
QUOTE
“Sometimes I'll pull over on the side of the road and write something down or do a tiny thumbnail sketch. If I think of a perfect phrase for a vault, I'll just put it in there, or a new shape.” - Charlotte Macauley, BEN founder
Fashion is around the corner.
October 2024.