#SizeM 10 / Getty-images aesthetic
Influencers and celebs use Getty watermaked images as a symbol of status during Paris Fashion Week.
GETTY-IMAGES AESTHETIC: statusphere
During Paris Fashion Week, we’ve observed the rise of a Getty Images aesthetic—a style of social media posting where individuals, particularly influencers and fashion insiders, use Getty watermarked images as a symbol of status. It signals that they are part of high-fashion, red carpet, and exclusive event circuits, as captured by the industry’s most renowned photo agencies.
This aesthetic aligns with a broader shift in influencer culture: moving away from highly curated, personal photography toward a more legitimized, press-approved visual identity. It’s a flex, but a subtle one—it suggests not just access but recognition by the traditional fashion and entertainment media apparatus. Legacy media anyone?
Spotted heavily during Paris Fashion Week and other high-profile industry events, this trend reflects a shift in social capital. If early influencer culture thrived on DIY, front-row selfies and backstage glimpses, today’s elite influencers blend seamlessly into the media ecosystem, positioning themselves as part of the official fashion narrative rather than external commentators.
It also taps into nostalgia and media literacy—watermarks used to be seen as intrusive, something to crop out. Now, they act as a verification badge, a sign that an image belongs to a moment of cultural significance. In a way, it's the opposite of casual, blurry, "photodump" aesthetics: instead of looking effortlessly cool, it's about looking professionally immortalized.
This might also suggest a deeper cultural shift in how people want to be perceived—less as creators, more as icons in the making.
BRAND: 10 CORSO COMO
10 Corso Como is a gem in Milan. Founded in 1990 by gallerist and publisher Carla Sozzani, 10 Corso Como is a place blending a café, a gallery, a shop. Hyper curated and hyper lifestyle, it offers a breathe of fresh air. The current exhibition “The Waves” features the work of ALL-IN, Duran Lantink, Hodakova, Vaquera, zomer.
QUOTE
“Being annoyed is the price you pay for community” - Divya Ven
Fashion is around the corner.
March 2025. Written from le métro in Paris.
So fun, it reminds me of
- the infamous ‘Seen on Tv´ in every crappy packaging in the 1990´s
- the people who were pretending in the subway to have iPod in their pocket by wearing the iPod headphones